CLIENT: Vet Cross
THE BRIEF:
Vet Cross required a comprehensive visual library, including staff portraits and high-caliber marketing films, to showcase their compassionate care to clients and attract new veterinary talent.
SERVICES:
Creative Direction, Photography & Film
PROJECT:
Vet Cross Brand Story & Visual Library
THE VISION:
The approach was to apply a cinematic and genuine perspective to the veterinary environment, moving away from clinical detachment. By capturing authentic moments between staff and patients across multiple locations, the vision was to produce a warm library of photography and film that highlights the care and supportive culture at the heart of the practice.
The Vets your pets would choose.
A patient-oriented brand film for Vet Cross. Captured by CHRIS SWEETAPPLE, this project highlights the compassionate care and welcoming clinic environment that defines the Bundaberg practice.
Make the move.
A recruitment film for Vet Cross showcasing the professional work culture and lifestyle for veterinarians in Bundaberg. High-end filmmaking by CHRIS SWEETAPPLE.