CLIENT: The Oculists

SERVICES:
Creative Direction & Photography

PROJECT:
Brand Launch & Architectural Showcase

THE BRIEF:
As a new start-up optometry practice, The Oculists required foundational visual assets to launch their brand and announce their new, purpose-built location, needing to establish an immediate and authentic connection with their target audience of working professionals.

THE VISION:
The approach was to craft a narrative around the two core pillars of the brand: the people and the place. This involved capturing on-brand portraits of the founders, Jennifer and Stephen, that communicated their friendly, approachable, yet professional ethos, paired with clean design & architectural imagery to showcase the incredible, fresh space they had created. The result is a comprehensive visual identity that introduces The Oculists as a premium and welcoming new presence in their field.

The Oculists - Portraits - Web - 64.jpg
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The Oculists - Store - Web - 66.jpg
The Oculists - Store - Web - 67.jpg
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