The Brief: The brief was to create a cinematic brand story for AvoFresh, focusing on the source of their product. The goal was to build trust and connection by showcasing the natural farm environment and the real Australian farmers behind their premium avocado puree.

The Vision: The approach was to create a film that felt natural, authentic, warm and friendly. The vision was to capture the harmony between the farm's sustainable infrastructure (like solar and water supply) and the natural world, telling a compelling story about the people, the process, and the land itself.